Schools engage parents, community leaders, and business partners to volunteer in and out of the classroom throughout the year. Recruiting these volunteers presents its own challenges – both in terms of finding people willing to serve and matching them with activities in which they are interested.

According to the Bureau of Labor Statistics school and youth services was the second most active volunteer segment in the US during the 2012 and 2013 school year with over 16.2 million volunteers and more than 800 million hours of volunteer time. So how do you get these volunteers into your schools?

First, let’s examine who volunteers. Thirty percent of volunteers in the BLS study were 35 to 44-years-of-age, and while school volunteerism tapered off with age, seniors volunteered more than 80 hours during the year, compared to a national average of 50 hours.  Among the volunteers with school age children, 44% were moms and 38% were dads. While parents in all educational levels were more likely to volunteer than non-parents, the levels went up with bachelor and post-graduate college education.

Of all volunteers in the BLS report 43% were motivated to seek volunteer opportunities with their school or district on their own, while 40% were recruited by someone in the volunteer organization. This makes outreach to parents, family and community members vital in creating a broad and effective volunteer program.

Looking where volunteers choose to donate their time the BLS report showed that overall the following activities were most popular with volunteers – collecting, preparing and serving food (10.9 percent); fundraising (10.0 percent) and tutoring or teaching (9.8 percent).  Men most often provided general labor or coached, refereed, or supervised sports teams, while women prepared and served food, fund-raised, or tutored students.

Why do people volunteer?  Often parents find time to volunteer in their child’s school to have a first-hand account of what their son or daughter is doing and to get to know the staff. However, according to Joanna Saisan, M.S.W., Melinda Smith, M.A., and Gina Kemp in Volunteering and its Surprising Benefits there are four top reasons why volunteers are motivated to serve:

  • Volunteering connects you to others
  • Volunteering is good for your mind and body
  • Volunteering can advance your career
  • Volunteering brings fun and fulfillment to your life

EZVolunteer helps you reach out to your community to build your district-wide corps of volunteers with eNewsletters on your volunteer and partnership efforts.  You can also send targeted messages to registered volunteers based on their interests (e.g. – coaching or tutoring) and affiliations (e.g. – parents or seniors) to help recruit for specific programs and events.

As an enterprise solution there is no more separate sign-up required for each school where your volunteers will work. EZVolunteer provides a simple online registration process where volunteers choose their schools and interests, and you can screen them in real time before they are added to your list.

The takeaway is that volunteer and partner recruitment is crucial, and like all communications, developing a targeted message to different segments of your community will improve the outcome of your efforts. Make the process of getting involved easy for volunteers and simplify how you manage volunteers from the district and the campus level, and the prospect of beating the average in volunteer numbers and hours goes way up!

To learn more about EZVolunteer visit:
relatrix.com/products/ezvolunteer

To check out the details of the Bureau of Labor Statistics data referenced in this post visit: http://www.bls.gov/news.release/volun.htm

To learn why volunteers engage in volunteering check out http://www.helpguide.org/life/volunteer_opportunities_benefits_volunteering.htm