Resources : White Papers

Making the Most of our Online Contact Center

Beyond Notification – A Case Study In Effective School Communications

Humble ISD is a fast-growth suburban school district in the Houston, Texas area.  This whitepaper describes how this district of 36,000 students has expanded their use of the Relatrix Online Contact Center service far beyond notification.  The district and most of their schools are now more effective in communicating and engaging parents and their community using the wide range of channels and tools available with Relatrix.  They are now even receiving a payback in terms of improved student attendance through greater parent awareness and engagement. 

The Benefits of Integrating Online Communications Across Your Enterprise

The trend in all recent research data shows the Internet has become an increasingly important tool to enable K12 education to meet challenges of information sharing, productivity improvement and collaboration. Its use in classroom instruction is extending the ability of schools to provide more advanced curriculum to their students and to reach students outside the conventional classroom environment. The Internet’s application for back office functions has helped save time and money for educational organizations often short of both.

Planning for an eNewsletter At Your District or School

There is a growing trend in K12 education to provide information to parents and community members through email or the school/district website. In fact, from a recent survey conducted in collaboration with the Colorado School Public Relations Association, Relatrix found two-thirds of school districts either had an eNewsletter service or were planning to implement such a service by next school year (2007/08).

Using your Website to Improve Community Responsiveness

Schools and school districts are facing a challenge to provide timely responses to the growing volume and breadth of questions, concerns and comments that are generated by their parents and community members. Every staff member would agree that answering questions and requests for information is a high priority in today’s world, where public education faces competition and school choice is a growing national trend. However, with the increased demands on staff time to perform other duties, an unanswered question may sit as an email in an inbox for days or weeks, or worse yet may be lost or deleted.